• The Founders

    Karen Robinovitz

    Karen Robinovitz, DBA's Chief Creative Officer, got her start at Women's Wear Daily, where she covered haute news in New York for three years. She was a seasoned journalist, writing about beauty, fashion, style, celebrities, entertaining, home design, dating/relationships/sex, travel, and lifestyles of the rich and fabulous, for over a decade, contributing to Marie Claire Magazine, Elle Magazine, Harper's Bazaar, New York Magazine, The New York Times, Glamour, In Style, Details, and countless blogs. A trend expert, Karen has been featured on VH-1, MTV, E!, the Style Network, Fox News, CNN, and morning shows across the country.
     
    She co-authored three books, "How to become FAMOUS in two weeks or less" (Ballantine), which was acquired by Walt Disney Productions for feature film and Reveille, for reality, "The Fashionista Files: Adventures in four-inch heels and faux pas" (Ballantine), and "Fete Accompli! The ultimate guide to creative entertaining" (Clarkson Potter).
     
    It was when her books were released – and she produced a corporate-sponsored book tour involving some of the most high profile fashion and beauty brands – that she realized she was meant to be in marketing. And she spent years, working closely with luxury lifestyle brands, overseeing marketing and targeted partnerships.
     
    Before Facebook even opened its platform to a demographic of online users without an .edu email address, she had been globally strategizing social media and digital programs in partnership with the largest brand leaders and innovators, conceptualizing and executing some of the fashion world's most recognized programs online. Forbes.com ranked her among the top twenty best branded women on Twitter.
     
    Karen Robinovitz lives in New York City with her husband.
     
    Follow her on twitter!

  • The Founders

    Kendra Bracken-Ferguson

    There is a reason Kendra Bracken-Ferguson, DBA's Managing Director, was named Mobile Marketer's "Mobile Women to Watch in 2010."
     
    She helped create one of the first Cingular and MySpace mobile music studios, before "mobile social networking" as a term was part of our vernacular and went on to become the youngest Vice President at Fleishman-Hillard New York, one of the largest PR agencies in the world, where she was responsible for overseeing the digital consumer team and developing social media strategies for high profile global brands in fashion, consumer packaged goods, and technology.
     
    Before co-founding DBA, she worked with one of the largest American fashion design houses to launch its first dedicated global social media department, navigating brand management, marketing, advertising, and public relations to develop and drive a cohesive approach to the online space from the US to Japan. There, she implemented some of the most noteworthy influencer campaigns across multiple brands.
     
    Her background includes online interactive and integrated marketing with specialties in mobile marketing, influencer relations, digital communications, and viral/Word-of-Mouth marketing, event management and youth marketing. She was featured as one of the twenty-eight most influential African American women in Essence Magazine in October, 2011. She is also on the Board of New York Women in Communications and Vice President of the Integrated Marketing Committee.
     
    Kendra Bracken-Ferguson lives in New York city with her husband, her turtle and her English Bulldog, Tubbs.
     
    Follow her on twitter!